Learning from experience is vital if you want to succeed in business. But what if your subject is a relatively new field in which you have little, or no, experience? The answer is, of course, that you should strive to learn from the early adopters who had the courage to move while others were still prevaricating. In the field of Unified Communications McGrath-Nicol is such an early adopter. This enlightening interview with Matthew Doyle from McGrath-Nicol provides valuable insights into some of the successes and challenges that arose from their experience with UC. 

It is often the case that the benefits of Unified Communications (UC) are clearly felt on the ground by those who benefit the most from streamlined business processes and ease of communication. The problem is that anecdotal reports about the benefits of UC will not be sufficient as evidence when the business case for the implementation (or continuation) of UC has to be made. This very helpful case study provides clear guidance on how the success (or not) of UC projects can be measured in quantifiable ways.