Mobile content consumption grows on social networks

Mobile content consumption grows on social networks, but ringback tones, music still top demand, finds Frost & Sullivan

Singapore, May 28, 2009 -- The past year has seen a steady rise in the consumption of [mobile] premium content on social networks and communities, as well as other new applications such as location-based services and mobile advertising. Ringback tones and mobile music, however, still remain the top revenue earners, accounting for about 21.4 percent (US$6.2 billion) of the region's mobile content revenues in 2008, and are expected to continue to top mobile operators' and content providers' billings in the next five to six years.

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