Creating a mobile strategy

Do you have an over-reliance on populist models?

Several models exist for planning mobility around broad categories of mobile worker. While useful, these models are being overused, placing emphasis on the wrong aspects of mobility without deep consideration of the processes and applications being addressed. The basic tenet appears to be "build it and they will come". That's fine if you are building a field of dreams, but not so good if you are spending $1.5 million on a new IT architecture.


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