Web 2.0
Over the next year, customer service will fuse with marketing to become a holistic inbound, outbound campaign of listening to and engaging with customers that will rewrite the rules of the game. Be where your customers are: the need for a Multi-Channel Strategy – download this white paper now!
Having started a foray into micro-blogging in January of this year Longhaus were certainly not the earliest adopters of Twitter. However, it has proven to be a useful tool alongside our other communication channels. While only 12% of Australia's 7,000+ medium to large enterprises have adopted corporate social computing, 14% are currently piloting or planning to use these technologies and a further 31% are considering adoption in the next 12-24 months.
The launch of Internet Explore 8 (IE8) highlights the challenges and limitations that a failure to address single ID solutions is having on the industry. Productivity improvements and accolades will swamp the organisation that can ultimately sort out this intractable problem. Driving home the issue are the recently released improvements to IE8 which include integration with social networking clients from within the IE8 browser.
Most Recent Web 2.0
Learn how collaboration can help you accelerate and scale your business in dynamic market conditions. John Chambers, Cisco's Chairman & CEO, outlines the Next Generation Company: Innovation enabled by collaboration and Web 2.0 technologies, the new business model and corporate social responsibility.
Our latest research highlights that only 26% of Australia's large-enterprise organisations are actively planning or currently using corporate social computing. That's a staggering 74% that are stating a lack of intention, are simply considering it, or don't even know what it is. This suggests to us that the growth in this area being claimed by the vendors is about product not outcome.
Many businesses are still trying to work out responses to the rise of Web 2.0. This provocative article makes it clear that debating Web 2.0 without keeping an eye on the future could lead to businesses being left behind. It makes a few predictions on where the web seems to be heading, namely:
...or something so much more
Today's organizations face an entirely new environment for working. The key word is collaboration. Web 2.0 has ushered in a new form of collaboration; one where complete strangers share and build knowledge and help solve each other's problems. Social networking sites such as LinkedIn, MySpace and Facebook are exploding in popularity and are finding their way into the workplace. Many organizations are establishing online communities and discovering that communicating through blogging and discussion forums can be very effective.
Spreadsheets have always been the true loners of the corporate IT desktop. The software has been designed as a personal productivity desktop application — with "personal" being the operative word. Despite their wide-scale use across the enterprise, spreadsheets have never worked well for collaborative group work. Wiki pioneer Socialtext wants to change that. It has introduced new software to its social business computing platform called SocialCalc that makes spreadsheets more "sociable" by marrying the ubiquitous familiarity of Excel with another rapidly emerging Enterprise 2.0 paradigm — wikis.
Businesses need to embrace web 2.0 to boost e-interaction, says Ovum's Steve Hodgkinson, but the trick is to start small, iterate quickly and think like a gardener not an engineer.
Assessing the impact of blogs and wikis on a new generation of business users
From the Bronze Age to the Industrial Era historians have always wanted to label periods of time. Technologists really aren’t that much different except they use numbers rather than words; welcome to 2.0.
From the Bronze Age to the Industrial Era historians have always wanted to label periods of time. Technologists really aren’t that much different except they use numbers rather than words; welcome to 2.0.
Saying it in 140 characters is becoming popular among those with too little time and too many emails. Web 2.0 enables unprecedented opportunities to share yourself with the world. The latest way to do this is through microblogging – where you have 140 characters to say what you are doing. This can be said through your computer, mobile phone or whatever mobile device you use.
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